Bogota is the city that receives most greenfield investment in Creative Industries throughout Latin America and the Caribbean. This is shown in the study conducted by fDi Markets which emphasizes that since 2005, the capital has received USD 488 million - more than Sao Paulo, Buenos Aires, Mexico City or Rio de Janeiro.
The hard work being done by Bogota, Cali and Medellin to attract direct investment to their territories has shown significant results.
Bogota accounts for almost 50% of the cosmetics sales of several companies in the sector and thanks to its projected growth it has become the preferred market for foreign investors.
The Bogota Short Film Festival - BOGOSHORTS, after having dedicated in its most recent edition a historical retrospective of the winners of the Clermont-Ferrand Festival, moved to France in the framework of the biggest and important celebration of the shorts in the world .
Colombia has now become the fourth largest market for H&M in Latin America, after Chile, Mexico and Peru and is firmly inserted in the global expansion strategy of this important Swedish clothing chain, which in 2017 chose, in addition to our country, to open stores in Kazakhstan, Iceland, Vietnam and Georgia. With its 6,000 m2 flagship store in Parque La Colina, and two more stores shortly to be opened in Centro Comercial Fontanar and Centro Comercial La Felicidad, H&M comes striding into the country’s fashion market, giving a significant boost to the textile industry in terms of
In the last decade, greenfield (new) foreign direct investment generated on average in Bogota, more than 4,800 direct jobs per year, positioning it as the third largest city in Latin America, after Sao Paulo (7,596) and Mexico City (5,869).
Colombia's capital, Bogota, was honored in the annual ranking of the Financial Times’ fDi Intelligence Research Center as the city with the best investment promotion strategy in Latin America and number 6 of the continent.