Labo Digital, considered one of the leading companies in Latin America in the audiovisual sector, is setting up in Bogota.
In recent years it has received investments for USD 19.7 billion, according to Invest in Bogota estimates.
"Bogota accounts for 19% of the country's workforce. An almost threefold increase in the number of higher-education graduates over the past 15 years reflects the skilled workforce available in the capital to meet the needs of foreign companies that decide to invest in the city," says Juan Gabriel Pérez, CEO of Invest in Bogota.
Sweden, Denmark, Finland and Turkey were the new investors in Bogota. Last year they joined companies from 24 countries that have found an opportunity to develop business in the capital. It is estimated that in 2017 they earmarked almost USD 1.4 billion for the city.
The Colombian capital is moving ahead with its regulatory reform program and lends special attention to innovation to support the process that the country began in 2013 on its way to becoming a member of the Organization for Economic Cooperation and Development (OECD), according to the promotion agency Invest in Bogota.
According to the World Bank's Doing Business sub-national study of 2017 to establish the ease of doing business in the cities of the country, the balance was positive.
This week, the fifth edition of the South Summit will take place in Madrid, where startups with a high degree of scalability, investors, large corporations and business angels will participate in the entrepreneurial ecosystem of Europe and Latin America.