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Bogota Hosts Job Fair for the Services Sector and Bilingual Workforce

November 20, 2015

The Ministry of Commerce, Industry and Tourism, through the Productive Transformation Program (PTP, for the Spanish original); ProColombia; the Bogota Chamber of Commerce through the IT and Software and Creative Industries and Content clusters; and Invest in Bogota organized a job fair for the outsourcing sectors of business processes, shared service centers, software and information technology, creative industries and health, nature and well-being tourism.

This initiative consists of an inter-institutional alliance between entities interested in reducing the gap between labor supply and demand in Bogota for these sectors, with a special emphasis on employees and bilingual professionals. Finding highly qualified human talent is a priority for the companies, which require profiles that supply operational necessities. Juan Gabriel Pérez, Executive Director of Invest in Bogota, explained: "Bogota has a labor force of 4.5 million people and highly qualified workforce, mainly in economic sciences, business administration, social sciences and engineering. Out of the more than 112,714 graduates of higher education a year, approximately 29,430 have postgraduate degrees. Likewise, the country's capital is the biggest provider of human talent in Colombia: 43% of the total PhDs and more than 32% of the technicians and technologists in the country are based in Bogota."

Cesar Augusto Peñaloza, General Manager of the Productive Transformation Program (PTP) said: "We work to accelerate business competition, therefore we make sure they have adequate human talent. These Job Fairs are studying the needs that the companies have in order to find better human capital."

The goal is to create a space in which the companies can find ideal candidates to fill their vacancies. The job fair achieved in convening more than 45 companies that offered approximately 400 vacancies. Some of these companies are: Convergys, BPM Consulting Ltda., Sutherland Global Services, AIG Shared Services Center, Diageo Colombia SA, Applex, Dexon Software, American KPO, Call Center S.A, Compuredes S.A, Mediacom SAS, Mercadolibre and Teleperformance, among others.

The job fair was a success; 3,000 candidates registered. The job forum was directed toward professionals who are bilingual, have fine arts degrees and those who work with the participating companies.

María Claudia Lacouture, President of Procolombia, says: "The foreign investors that ProColombia works with are looking within the country for qualified personnel in different professional areas for the projects that are thought to be installed or expanded in Colombia. This forum brought the offer to the demand."

Juan Gabriel Pérez, Executive Director of Invest in Bogota, concluded: "For the investment promotion agency of Bogota, which has a strategic line of improvement of the investment climate, it is key to promote job fairs for companies in the prioritized sectors for the city to attract investment. While one of the virtues that the city has for these sectors is the quality of its labor force, it is also important to facilitate a connection between businesses and qualified employees, therefore generating more growth and development in the city."