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Bogota promotes its audiovisual attractions at the American Film Market

November 02, 2016

Colombia's capital city recently promoted its attributes as a city that’s great for audiovisual production at the American Film Market (AFM), an event that brings the best of world’s cinema industry to the US city of Santa Monica.

At the event, which began on November 2, different entities associated with audiovisual promotion in the country promoted the potential of Bogota among representatives of the international sector.

"Bogota has the great Latin American players in television production, publishing, advertising, film, design, music, fashion, architecture and performing arts," says Juan Gabriel Pérez, CEO of the investment promotion agency Invest in Bogota,.

According to the agency, Bogota is home to 74% of the creative industries operating in Colombia and generates 78% of this sector’s revenue.

In fact, over the last decade the Colombian capital was the Latin American city that attracted most foreign investment to the creative industries in new productions, also called "greenfield" with USD 464 million, followed by Sao Paulo, with USD 440 million, Miami (307) and Buenos Aires (228).

The United States’ investment in the audiovisual production sector in Bogota has amounted to USD 13 million in four projects over the last 12 years that have created 1,600 new jobs.

These have involved the opening of the headquarters of Fox Latin American Channels, DirecTV’s Customer Contact Center, the sales and marketing office of MTV Networks Latin America Viacom and the creation of content for Discovery Communications.

For all the above, the purpose of this mission at the American Film Market is to make known "the benefits that Bogota has when compared with its Latin American peers in providing professional services for audiovisual production," explains Perez.

These attributes include the abundant availability of qualified human talent and artistic and creative disciplines and having growing institutional support in the same city.

In turn, in recent years Bogota has become one of the leading exporters of TV content on the continent, with series such as "Narcos" and "Cumbia Ninja".

It has also served as the scenario for important Andean region cultural and artistic events such as ArtBo, Estereopicnic, Bogota Audiovisual Market, Bogota Music Market, IndieBo and Biff, among others.

The American Film Market (AFM) is film industry event held every year in early November in Santa Monica, California.

More than 8,000 people attend this event, which was founded in 1981, and where, unlike a film festival, production and distribution agreements are the main focus of the participants.