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Bogota shows in San Francisco business opportunities in IT industries

November 14, 2012
  • Invest in Bogota accompanies Proexport in its event to promote the IT industry in San Francisco. 

  • 40 Colombian companies and over 100 US firms met to share business opportunities.  

  • The IT industry is a priority for the promotion of investments in Bogota, as it involves a high component of innovation, knowledge and technology transfer.  The city is already home to world-class mult-nationals.  

  • The investment promotion agency for Bogota contracted a sector study that revealed significant findings that confirm that the city is the new Latin American hub for the provision of IT services.

Members of the investment promotion team for the IT sector at Invest in Bogota will be in San Francisco this week, supporting Proexport in its event to promote the IT industry in Colombia.

The event will have the participation from 40 Colombian companies in the software, video-games, mobile applications and digital contents industries, who will meet with over 100 US companies that have shown their interest in establishing contacts with Colombian companies. The purpose of this activity is to share business opportunities in the IT sector in Bogota.  
 
Adriana Suarez, Executive Director of Invest in Bogota, explains:  "The IT industry is a priority for the investment promotion in Bogota, as it involves a high component of innovation, knowledge and technology transfer."
 
Suarez continues to explain:  "The capital city provides interesting opportunities for operations in this industry, and therefore it already is home to multinationals such as Dacartec, Everis, Globant, Indra, Oesía, Softtek, TCS and Unisys, among others". 
 
Recently, the agency for the promotion of investments in Bogota contracted a sector study that revealed significant findings that confirm that the city is the new Latin American hub for the provision of IT services.  
 


Bogota for the IT industry

 

Human talent

 

  • Bogota has trained human talent, with availability for work.  

  • Salaries and wages make the city more competitive, and have brought it to the attention of large BPO and IT firms.  

  • The quick growth experience by the city's industry has fostered the creation of training programs to tend to this industry.  

  • Bogota is the Colombian city with the highest number of higher-learning graduates per year, in BPO and IT related professions and majors.  

 
Infrastructure and connectivity

 

  • Bogota's infrastructure for these sectors is at the same level as other main outsourcing destinations. 

  • World-class real-estate infrastructure.  

  • Five deep-sea cables provide over 500 GBPS of broadband for a reliable telecommunications infrastructure that is suitable to tend to the industry.  

  • Its privileged geographic location make it possible to reach the main business hubs in both the United States and Latin America in 6 hours or less.  

 
Business Environment

 

  • Bogota is harvesting benefits from the country's political and economic situation.  

  • The improvement of security indices, its scoring and increase in competitiveness rankings raise investor confidence.

 
Strong institutions supporting the industry

 

  • Bogota has an investment promotion agency that supports those investors who are exploring opportunities in the region:  Invest in Bogota

  • Bogota is home to numerous institutions supporting these industries, which facilitates the management of information, the establishment of companies, and the signing of contracts.  Some of these institutions are:  Colombian Contact Centers Association, Fedesoft, IT/BPO Chamber, Andi, SinerTIC, Bogota Chamber of Commerce, and the Bogota High Advisory for ITs.  

  • Most noteworthy among the incentives offered to investors in these industries are the exemption of Value Added Tax (VAT) and local sales taxes for off-shoring. 

  • Two of the main programs for the training of human capital towards these industries are:  Talk to the World (bilingualism program managed by Invest in Bogota with resources from the Secretary of Economic Development), Uniempresarial (an affiliate of the Bogota Chamber of Commerce, which trains individuals to contribute to the city's economy).  

 
Investment opportunities in these sectors in Bogota

 

  • On ITs.  ADM (application development and management); RIM (remote infrastructure management); and ERP (enterprise resource performance) operations, as well as cloud-based services support.

  • On BPO. Bilingual voice services, back-office operations for the financial and telecommunications sector; creation of a cluster. 

  • On emerging sectors. Digital media, applications development, financial and accounting (F&A) services, regional shared services centers, e-governance initiatives, training and development.