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US firm VOIQ bets on Bogota due to city’s qualified talent

November 11, 2016

The US company VOIQ plans to expand in Bogota because it believes that the Colombian capital has lots of "qualified regional talent and great cultural diversity," according to its director of operations, Jessica Taggart.

"As well as access to talent, competitive costs when it comes to creating a company mean that Bogota is a suitable ecosystem for the development of start-ups that has nothing to envy Silicon Valley," Taggart has noted, according to a press release by promotion agency Invest in Bogota.

The company offers services for companies so that they have no need for sales representatives "by making sales calls because VOIQ optimizes" and distributes these calls.

In this sense, the entrepreneur explains the company "allows companies to generate predictable income through the telephone channel" and its customers "to have a better forecast of sales revenue, reduce costs of attracting customers and improving business relations."

In addition, VOIQ will seek to enhance the development of Bogota through technology and thereby expand into the rest of Latin America in 2017 and subsequently make the leap to Europe.

"We are looking to encourage the economic development of the capital and Colombia through technology; changing the face of Bogota to the world in terms of entrepreneurship, low investment risk and high presence of qualified human talent," said Taggart.

Since July 2014 VOIQ has invested over 2 billion pesos (about USD 680,000) in its Bogota subsidiary to address the "fronts" of its operations, human resources, product and software development, data analysis, quality assurance, management of its community of agents, sales and marketing.

"Over 25 jobs have been created in Bogota, Medellin and Cali including engineers, scientists and managers from different Colombian universities," she says.

For his part, the CEO of Invest in Bogota, Juan Gabriel Pérez, notes that the agency "celebrates" the arrival in the capital of companies such as VOIQ because they have a major innovation "component".

"The capital of Colombia has an abundant, qualified and experienced workforce that can offer business process outsourcing services, making it an ideal place for companies in this sector, which require added value," said Perez.

In Bogota, the business processes outsourcing (BPO) sector generated revenue of USD 5.1 billion in 2013 and has developed an "extensive" experience in the management of taxes, finance, accounting, processing of documents and outsourcing of human resources, according to Invest in Bogota.