Why is the investment of companies in the creative industries sector such as Mediapro important for Bogota?
A few years ago, Mediapro, a company from Spain, decided to become a part of the investment industry trends in Bogota in the creative industries sector establishing itself in the city. The company came to produce and televise Colombian football to network channels such as Win Sports, as well as producing the content for France 24 in Spanish. They also count with a studio with more than 20 sets, from which they produce content for international television.
In 2018, Mediapro betted on a new project called "Liga de Videojuegos Profesional" or Profesional Videogame League, which consists in providing infrastructure and technology for gamers so that they can participate in events as players or spectators.
These types of initiatives strengthen the audiovisual, videogame and innovation in Bogota, creating new opportunities, thanks to the investment industry, in participation, learning and employment. Currently, the company is creating around 200 jobs in Colombia, including professional areas such as management in audiovisual projects.