The city’s brand is a communications tool that supports those projects involved in the City’s Marketing Strategy.
The brand uses a series of graphic symbols and uses, which make it visible in different environments, as it may be applied. Therefore, the Visual Identity Symbol (SIV) uses these symbols whose purpose is to represent and identify an object, company or organization within the context of its own market.
It may adapt to different application needs, depending on the area, activity or sector that is generating the corresponding communication, the target audience, and the means through which it is being conveyed.
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