Date

11 de April 2014

Bogota attends the Hannover Messe in Germany

  • Founded in 1947, Hannover Messe is the largest trade fair in the world. The very latest technical and technological advances in industries, such as renewable energy, sustainable mobility, and clean technologies for the utilization of waste, among others, are on display.

  • Between 2003 and 2013, German investment in new projects in Bogota amounted to over US$ 800 million, ranking Germany as the fifth most important investor in the City during that period. 

  • German greenfield investments arriving in 2013 include projects in the renewable and alternative energy sectors, real estate, and ICT.

Bogota attends the Hannover Messe in Germany

Invest in Bogota participated in Hannover Messe, the world’s largest industrial fair. Founded in 1947, the Fair showcases the latest technical and technological developments in various industries, including renewable energy, sustainable mobility, and clean technologies for the utilization of waste. It brings together senior representatives of companies in all components of the value chain and offers the most innovative proposals for materials, technology, and innovation.

Juan Gabriel Pérez, Invest in Bogota CEO, explains: “Our Market Intelligence team estimates that investment in new projects of German origin arriving in Bogota between 2003 and 2013 amounted to over US$ 800 million, which ranks Germany as the fifth most important investor in the City during that period. German greenfield investments during 2013 include projects in the renewable and alternative energy areas, real estate, and ICT.”

Foreign companies discover many competitive advantages in Bogota, primarily including excellent human talent, a favorable business environment, and a prime location. In addition, the city offers opportunities in value-added sectors such as technology, software development, and shared-value services; a service sector for the country’s oil and gas industry; a modern and competitive plastics and chemicals industry; agribusiness, pharmaceutical and cosmetics sectors that benefit from the city’s bid for biotechnology; and a growing infrastructure sector.