Date

28 de February 2013

Bogota consolidates its international promotion strategy

Promoción Internacional Bogotá
  • Bogota held its 8th place as a business destination in Latin America, according to América Economía.

  • 65 journalists from 23 countries visited Bogota to experience what the city has to offer as a business hub for innovative solutions, in projects such as the Climate Change Summit; Oil & Gas Expo; Colombia 3.0 –the technology exhibit-; Bogota Audiovisual Market; the Ibero-American Theater Festival; and the inclusion of Bogota into UNESCO's Network of Creative Cities, among others.

  • In the context of its investment promotion strategy, Invest in Bogota welcomed 22 trade missions and conducted 23 campaigns in strategic markets (United States, Canada, Brazil, England, India and Mexico) as a means to position the city’s value added sectors.

  • The international promotion strategy of Bogota is a joint effort between the Mayor’s Office for International Relations, the Bogota Chamber of Commerce, the Secretary for Economic Development (SDDE), the City Tourism Institute (IDT), the Conventions Bureau, the Secretary of Culture, Corferias and Invest in Bogota.

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Invest in Bogota disclosed the results of the implementation of the international promotion strategy. David Melo, City Marketing Manager at the promotion agency of Bogota, explained:  "Bogota is ranked eighth as a business destination in Latin America. Work is underway with over 30 of the city's organizations to consolidate Bogota as a business hub and the epicenter of innovative solutions in the region". 
 
Bogota's international promotion strategy is supported by the Mayor’s Office of International Relations, the Bogota Chamber of Commerce, the Secretary of Economic Development (SDDE), the City Tourism Institute (IDT), the Conventions Bureau, Corferias, the Secretary of Culture and Invest in Bogota.
 
Some of the projects that were part of the City Marketing Strategy during 2012 include the Climate Change Summit; Expo Oil & Gas; Colombia 3.0 -the technology exhibit-; Bogotá Audiovisual Market; the Ibero-American Theater Festival; and the inclusion of Bogota into UNESCO's Network of Creative Cities, among others. The Strategy involved visits to the city by 65 journalists from 23 countries, who had the chance to experience these projects first-hand, and contribute to the city's international recognition by conveying the message that Bogota is a creative city for innovative business.
 
Melo concludes: "In the context of the investment promotion strategy, during 2012 Invest in Bogota welcomed 22 trade missions and conducted 23 campaigns in strategic markets (United States, Canada, Brazil, England, India and Mexico) as a means to position the city’s value added sectors (job generators, with a potential for technological transfer), such as services for the oil and gas industry, technology-based services, agro-industry, plastics, construction materials, auto-parts and infrastructure for tourism.  
 


More to come in 2013

Bogota will promote other projects in order to consolidate its position as a city of the arts and knowledge in 2013, such as:  I Bogota Music Festival and the America Cantat 7 World Choir Festival, to be held during Holy Week under the motto: Bogota is Music; the International Book Fair; Fotográfica 2013 -photography biennial festival-; and ArtBo -the city’s art fair-. The message: "Bogota, a business city" will be highlighted on those events for the city's priority sectors, such as:  Bogotá Audiovisual Market (BAM), Colombia 3.0, Expoconstrucción - Expodiseño (Expo-construction - Expo-design) and the National Oil Engineering Congress.