03 de September 2018
Bogota continues to bet on creative industries to attract investment
At the Salitre Headquarters of the Chamber of Commerce of Bogota, around 500 attendees were part of the third Foreign Investment Conference in Bogota. This was a space in which the key players of the country’s creative industries met to analyze the opportunities represented by this sector with the arrival of new investment to the city.
The creative industries had a key role in the third Foreign Investment Meet in Bogota. During the event, speakers and around 500 attendees discussed the power of creativity to transform cities. They also discussed the challenges and opportunities of the orange economy as a dynamic power of foreign investment.
During the opening of the event, Juan Gabriel Pérez (photo), Executive Director of Invest in Bogota, highlighted the fact that the Colombian capital is one of the three most important in the creative industries sector in Latin America, with an international investment of more than $400 million USD in the last decade. “Thanks to this, Bogota is growing more than capitals such as Sao Paulo, Miami, and Buenos Aires and has attracted international businesses the size of HBO, A&E Networks, Fox Telecolombia or Massive Software, amongst others,” said Pérez.
The third Foreign Investment Meet in Bogota served to show some of the projects with which the city is working to maintain its status as one of Latin America’s creative hubs. Two of the most highlighted examples of the day were the renovated Arena Movistar, the first Public Private Cultural Association of the country – and that will open its doors in the following weeks – as well as the Bronx Creative District.
During the event, there were presentations about models of successful creative districts in London and Lisbon. At the same time, there was an analysis of the business impact that these projects have had on their respective cities, as well as the lessons that Bogota could learn from these types of initiatives at other latitudes.
Another of the event’s panels focused on the future of creative industries in Latin America. In this space, Colombian businesses that had managed to get their companies to stand out on the international market agreed on the evolution displayed by creative industries in Colombia.
During the day, the productive development agenda of the public and private sector as well the academia was discussed within the framework of the Strategy for Intelligent Specialization. The Bogota Region has identified the sector of cultural and creative industries as one of the five areas of specialization with which it seeks to increase the power of the city’s economy from the standpoint of knowledge and innovation.
The Meet also had time for networking between companies from the creative industries, with more than 100 one-on-one meetings in which businessmen from the sector had the opportunity to explore possible partnerships with other businesses and investors.
The creative industries and the economy also took to social media, turning the hashtag #ElPoderDeLaCreatividad (the power of creativity) into a trending topic on Twitter during a good part of the day.
The Mayor of Bogota, Enrique Peñalosa; the Vice-minister of Culture, David Melo; Juan David Castaño, Vice-president of Business of the Chamber of Commerce of Bogota; Adriana Padilla, Director of Creative and Cultural Industries of the Chamber of Commerce of Bogota; Andres Calderón, General Director of Dynamo; and Mónica Ramírez, Director of the Gilberto Alzate Avendaño Foundation, also attended the event.