The platform provides information so that the different stakeholders of the city’s entrepreneurship and innovation ecosystem can learn about the reasons why Bogota is positioning itself as the entrepreneurship capital of Latin America.
Bogota Region has, for the first time, an observatory that hosts all the information related to the entrepreneurship and innovation ecosystem of the Colombian capital, and that will be nourished by the inputs generated by a network of public and private institutions.
This was announced this Wednesday by Isabella Muñoz, executive director of Invest in Bogota, who explained that the Bogota Escala observatory is a response to the need for reliable and complete information on the entrepreneurship ecosystem of Bogota Region, this framed within the objective of making the city the entrepreneurship capital of Latin America.
“The main objective we have regarding Bogota Escala is for it to become the most relevant consultation platform for the different actors in the ecosystem. We want to offer inputs that give investors reasons to settle in Bogota, as well as figures and information that allow entrepreneurs to decide to make our city a platform for internationalization,” added Muñoz.
Juan David Castaño, vice-president for business strengthening of the Bogota Chamber of Commerce, said that “this is a great contribution both for investors and for the entrepreneurial ecosystem, because in one place there is relevant information that helps to facilitate decision-making to achieve more companies and thus generate more employment”.
What information is available in Bogota Escala?
The first thing to be found by visitors to the portal www.BogotaEscala.com is the value added proposition of the Bogota Region as an investment and development destination for entrepreneurship. In this section, information such as market size, human talent supply, business dynamics or macroeconomic data of the capital are available.
In addition, depending on the type of information the visitor is looking for, the portal is divided into sections for entrepreneurs, investors and ecosystem. In the first section are available inputs such as the national entrepreneurship policy, incentives and stimuli for startups and the route for “landing” in the city, among other things, there is content oriented to strengthen, enhance and grow the business ideas of entrepreneurs in the city.
The section for investors has documents on the environment for capital investment, the dynamics of funds, inventions for investment vehicles and the sectors with the greatest potential for investment in the ecosystem.
Finally, the ecosystem section provides a mapping and directory of the actors that are part of the ecosystem, such as accelerators, incubators, entities and associations. In the same way, the rankings and indicators of the city compared to Latin America are presented.
“The implementation of an Observatory for Bogota Region is part of our efforts to consolidate the entrepreneurship ecosystem. Having access to consolidated information will not only allow us to understand market dynamics in order to make better public policy decisions, but also to promote interaction and articulation between the different public and private entities, academia, companies, financing entities and, of course, the city’s entrepreneurs,” said Carolina Durán, Secretary of Economic Development.
The observatory, an initiative led by Invest in Bogota, the Bogota Chamber of Commerce and the District Secretariat of Economic Development, also serves as a space for the different actors in the entrepreneurship and innovation ecosystem to learn about industry events that are taking place in the city, as well as the most relevant news and success stories of Bogota startups.