22 de April 2014
Bogota explores markets in Japan and China to attract investment
Asian companies investing in Bogota find excellent human talent, a favorable business environment, and a prime location.
Bogota offers excellent investment opportunities to the companies of this continent in economic sectors that contribute labor, and transfer know-how and technology.
Japan now ranks 12th in direct foreign investment in Colombia and 18th in Bogota, with the arrival of well-established companies such as Fujifilm, Fujitsu, and Hitachi.
China ranks 14th in FDI in Colombia and 31st in Bogota, with the arrival of companies such as TP-LINK, Tiens, and Lucky Lion.
Juan Gabriel Pérez, CEO of Invest in Bogota, explains: “Asian companies find competitive advantages in Bogota, such as excellent human talent, a favorable business environment, and a prime location. Bogota also offers excellent investment opportunities to the companies of that continent in economic sectors that contribute jobs and the transfer of know-how and technology, such as light manufacturing (plastics, automotive and transportation, cosmetics, chemicals, and processed food); services (IT, BPO and shared services, clean technologies, and creative industries); biotechnology and life sciences (biotechnology, medical equipment and supplies, and pharmaceuticals); infrastructure for transportation and logistics; and city projects in general.”
According to estimates by the Market Intelligence group at Invest in Bogota, Japanese investment in new projects within Latin America over the last ten years (2003–2013) has exceeded US$ 52.67 billion and has mainly targeted the metals and automotive sectors.
Such investment in the past decade has focused on Brazil and Mexico with US$ 26.72 billion and US$ 17.27 billion, respectively. Japanese companies’ investment in Colombia totaled US$ 765 million during the same period, which ranks the country sixth as a destination to invest in Latin America.
Over the last ten years (2003–2013), Japan has ranked 12th in foreign direct investment in Colombia and 18th in Bogota, representing the creation of 364 jobs in the Colombian capital.
Three Japanese companies investing in Bogota over the last three years were Fujifilm (US$ 3.8 million), Fujitsu (US$ 1.5 million), and Hitachi (US$ 1.5 million).
Invest in Bogota calculates that China’s investment in new Latin American projects in the last ten years (2003–2013) has exceeded US$ 41.89 billion and mainly occurred in the sectors of metals; automotive; food and tobacco; and copper, oil, and natural gas.
Chinese investment in Latin America during the past decade has been focused on Brazil, Mexico, and Argentina with US$ 22.39 billion, US$ 5.034 billion, and US$ 4.117 billion, respectively. Investment in Colombia during the same period was US$ 519 million, which ranks the country as the 10th destination for Chinese companies’ investment in Latin America.
China ranks 14th in foreign direct investment in Colombia and 31st in Bogota, according to its investment over the last 10 years (2003–2013). This represents the creation of 39 jobs [in Bogota.
Chinese companies investing in Bogota in the past three years include TP-LINK (US$ 18.7 million), Tiens (US$ 4.9 million), and Lucky Lion ($15 million).