10 de June 2014
Bogota, gateway to Latin America
- Bogota is being promoted in London through an investment seminar on Wednesday June 11 at 8:00 am to be held at the Marriott Grosvenor Square Hotel with the participation of 40 companies, organizations and local investment funds.
- The seminar will provide an in-depth look at the opportunities Bogota has to offer in value-added sectors such as technology, infrastructure, green mobility and auto parts, biotechnology, services for energy companies, plastics, chemicals and light manufacturing.
- Bogotá has positioned itself as one of the main business centres in Latin America and as an attractive destination for foreign investment with its economic strength, skilled workforce, strategic location, pro-business environment and quality of life.
- The visit is made possible by UK Trade & Investment, Proexport Colombia, Bogota’s Ministry of Economic Development, the Bogota Chamber of Commerce, Bogota’s Department of International Relations and Invest in Bogota.
Bogota arrives in London to promote the business opportunities offered by the Colombian capital in a seminar to be held on Wednesday, June 11 at 8:00 am at the Marriott Grosvenor Square Hotel. Forty local companies, organizations and investment funds from different sectors as well as the Ambassador of Colombia, representatives of Bogota investment promotion agency Invest in Bogota, and the President of British Telecom will be in attendance.
The Bogota business opportunities seminar will enable British businessmen to better understand the many offerings of the city in high-added-value productive activities. It also offers the opportunity to receive personalized advice on the process of locating their businesses and operations in Bogota.
Maria Claudia Lacouture, president of Proexport Colombia, says: "Bogota has a great reputation and global recognition as a business metropolis, coupled with an excellent investment climate and skilled human capital, as well as air connectivity with daily flights to major cities in the world. The city is a regional hub in the continent and positions itself as a strategic centre for business."
Foreign companies have discovered significant opportunities in Bogota in value-added sectors such as technology, software development and shared-value services, green mobility and clean technology, agribusiness, pharmaceuticals and cosmetic sectors that benefit from the city’s commitment to biotechnology and an expanding infrastructure sector.
"Bogotá is a thriving, multicultural and creative city that has become one of the main business centres in Latin America and an attractive destination for foreign investment. The city offers investors a workforce of 4 million young professionals and technicians who guarantee the scalability of any operation, a strategic location and a large, dynamic and diverse economy," says Juan Gabriel Pérez, CEO of Invest in Bogota.
The Colombian capital is an emerging hub for business in the continent and one of the five truly global cities of Latin America: It is the engine of the Colombian economy, generates 24% (US$ 90 billion) of its GDP and is the destination of most of the foreign investment coming into Colombia, excluding investment in the extraction of natural resource. With a population of 7.6 million and a GDP per capita of US$ 11,918, the city has a robust local market, which, when added to the different international free trade agreements in force, offers access to a global market of US$ 41 trillion and 1,400 million potential consumers.
As the capital of a member of the Pacific Alliance, together with Chile, Mexico and Peru, Bogota is the gateway to this block of more than 200 million inhabitants, whose imports exceed US$ 490 billion and whose per capita purchasing power is US$ 14,712. Moreover, the Alliance is a platform for global trade and economic integration with Asia-Pacific. In practice, Bogota offers attractive opportunities for companies interested in doing business in one of the most dynamic urban markets with the greatest potential for growth in the continent.
Pérez continues, "The favourable economic climate of the city has attracted over 1,500 foreign companies currently operating in Bogotá, among them the British companies RSA Insurance Group, Glaxosmithkline, British American Tobacco, Royal Dutch Shell, Diageo, Compass Group, Wood Group, Experian, Aon and BT Group."
The visit is made possible by UK Trade & Investment, Proexport Colombia, Bogota’s Ministry of Economic Development, the Bogota Chamber of Commerce, Bogota’s Department of International Relations and Invest in Bogota.