Date

05 de April 2019

Bogota, Latin America’s music hub

Creative Industries

The Colombian capital has been recognized by the industry as the region’s main music exporter. By the end of 2018, the city was home to about 2,000 companies in the music sector.

musica

 

Big players in the international music sector have their eyes set on Bogota. The city, which is quickly becoming one of the most important Latin American capitals in the creative industries, has recently welcomed companies such as One RPM, Warner Chappell or The Orchard.

Within the music industry, the city is already being recognized as a Latin American hub and as the region’s main exporter, supported by the rise of urban genres and the arrival of international artists who consider Colombia and its capital a gateway into the regional market.

According to figures from the Chamber of Commerce of Bogota, the city produced 35% (1,109) of musical performances and generated 59% of the total revenue from live music in the country. By the end of 2018, the city was home to 1,983 companies, which account for 10,000 jobs. In addition, according to the National Administrative Department of Statistics’ Cultural Satellite Account for Bogota, the revenue from music companies exceeded 590 billion pesos in 2017.

“The creative industries are part of the city’s Smart Specialization Strategy and have the potential to continue growing. Thanks to its highly qualified talent, Bogota has become the main recipient of Foreign Direct Investment for the sector,” said Juan Gabriel Pérez, Executive Director of Invest in Bogota, who recalled that Bogota had welcomed more international projects from the creative industries over the last decade than capitals such as Miami, Sao Paulo or Buenos Aires.

A city of music

Bogota’s relevance in the music sector was confirmed in 2012 when UNESCO designated the Colombian capital as a "City of Music" within the organization’s Creative Cities Network. “This designation recognizes the spectacular growth of the city’s music sector and its importance as the central stage for the creation of music in Latin America," said UNESCO at the time.

In this regard, Gareth Donald Gordon, Music Manager at the City Institute of the Arts (Idartes), said that this achievement was largely due to the “joint work of the city’s public and private organizations to strengthen the sector as an indispensable part of urban life through actions and measures that are building the basis for a fundamental transformation despite the complexities involved in the administration and development of a city this large.”

Only in 2018, more than 330,000 people attended the five free festivals that are held each year at Simón Bolívar Park, which featured performances by 52 local artists, 25 national artists, and 42 international artists which, according to Gordon, is clear proof of Bogota’s importance as the stage for all sorts of acts.

 

General figures of companies in the city’s music sector

Source: Cultural Satellite Account for the music segment:

Music (recorded + live)

• In 2017p* the revenue of music companies exceeded 590 billion pesos

• The added value of music companies exceeded 299 billion pesos in 2017

• The added value of the music segment grew by 140.9% between 2010 and 2017p

Sound recording and music publishing

• In 2017p, the revenue of sound recording and music publishing companies amounted to 164 billion pesos.

• In 2017p, the added value of sound recording and music publishing companies exceeded 64.4 billion pesos.

• The added value of sound recording and music publishing companies increased by 80.05% between 2010 and 2017p.

Live music performances

• The added value of the companies that provide production services for live music performances increased by 177.1% between 2010 and 2017p.

• In 2017p, the revenue of companies that provide production services for live music performances exceeded 426 billion pesos.

• The added value of companies that provide production services for live music performances exceeded 235.5 billion pesos.