11 de June 2019

Bogota is working hard to become Latin America’s cross-border e-commerce hub


The second edition of the International Cross-Border E-commerce Forum analyzed the regulatory measures and the public policies that need to be adopted to help Colombia and its capital take advantage of the business opportunities of cross-border e-commerce.


Thanks to its strategic location and the capacity of its airport, the growth of e-commerce in Colombia and Latin America is an opportunity for Bogota to become a regional hub for companies that market products beyond their borders.

The Colombian Chamber of E-commerce, the Chamber of Commerce of Bogota, Analdex, Invest in Bogota and Araújo Ibarra held the second edition of the International Cross-border E-commerce Forum this week to explore and identify the challenges and opportunities of cross-border e-commerce.

During the event, attendees discussed current deficiencies in terms of laws, regulations and customs procedures, as well as the public policies that need to be adopted to increase local exports and ensure the country can become a regional hub for the sector.

“Bogota’s airport is the busiest in Latin America by cargo traffic and it is also the second-best connected in the region, behind only Panama City. In addition, Bogota is only five hours by plane away from cities such as New York, Mexico City or Sao Paulo,” said Juan Gabriel Pérez, Executive Director of Invest in Bogota.

New public policies, such as the one included in the 2019 Tax Reform which designated airports as logistics distribution centers, were also debated at the Forum. This type of measure will allow international companies to benefit from Colombia's strategic geographic location to manage their regional logistics operations.