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Identifying companies and investors with business development potential, Bogota’s objective at Ibero-American business congress

Date: 29 June, 2022
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The city participated in the V Congress of the Business Council Alliance for Ibero-America, a scenario that served to identify companies and investors with potential for business development in the country’s capital. It is estimated that between 2017 and 2021, USD 3,104 million arrived in Bogota through 264 investments from Ibero-America.

Large companies from Ibero-America met this week in the Dominican Republic, where the V Congress of the Business Council Alliance for Ibero-America (Ceapi) was held. Bogota was present at the event through its foreign investment promotion agency, Invest in Bogota, which had the opportunity to participate in important debates focused on innovation and investment opportunities in times of uncertainty.

“This space served as an opportunity to approach Ibero-American entrepreneurs with interest in expanding their operations in Latin America and who want and take advantage of Bogota as a platform for this purpose,” highlighted the executive director of Invest in Bogota, Isabella Muñoz, about her participation in the event.

Invest in Bogota’s participation in the V Ceapi Congress is part of the Colombian capital’s investment promotion strategy, which in 2022 includes, once again, face-to-face campaigns in target markets. In the second half of the year, the investment promotion agency expects to carry out some 20 campaigns, 11 of them face-to-face, in countries such as the United States, Germany, Spain, China, Japan, Mexico and Brazil.

The event, aimed at promoting economic development, investment and the generation of employment and wealth in Ibero-America, included conservatories on topics such as tourism, digitalization, sustainable energy, supply chains, infrastructure, creative industries, free trade zones and entrepreneurship, among others.

Regarding the relevance of Ibero-American investment in the capital of Colombia, Muñoz recalled that in the last five years alone the city has received 264 projects for more than USD 3.1 billion from the countries of Europe and Latin America that make up this region.

The sectors in which most of the investment projects from Ibero-America have been concentrated in Bogota are software and IT services (17%), corporate services (15%), textiles (12%), consumer products (10%), communications (6%) and food and tobacco (6%). The countries with the highest percentage of projects were Spain (44%), Mexico (14%) and Argentina (12%).

The Business Council Alliance for Ibero-America, CEAPI, is an association made up of 190 entrepreneurs, presidents of leading Ibero-American companies, whose mission is to highlight the role of the entrepreneur and his or her impact on society, promoting social commitment and sustainability.

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