The company, specialized in consulting and development of technological solutions, has an ambitious growth plan in the country, where it will invest around US$5 million in the next 3 years.
The growth of digital commerce operations in Latin American countries, which was strongly boosted during the pandemic and in which purchases are expected to reach US$167 billion in 2022, according to the Global Ecommerce Forecast 2022, has led new players in this industry to become interested in developing operations in the region.
One of the most recent examples is Nisum, a U.S. firm specialized in Digital Consulting with a focus on developing solutions for digital strategy, Insight & Analytics and Business Agility for multiple industries, which chose Colombia as the destination to continue its regional expansion.
“Our arrival in Colombia represents a significant investment in labor and technology, in order to effectively address this market, providing services to all companies that want to develop their digital capabilities,” highlights Maria Margarita Castro, Country Head Nisum Colombia.
“This is the type of efficiency investment we seek for Colombia, whose contribution in technology transfer and job creation contribute to the country’s economic growth and competitiveness. We celebrate Nisum’s choice for our territory, which ratifies Colombia’s potential as a business destination and export platform,” said Flavia Santoro, president of ProColombia.
Nisum’s estimated investment for the development of operations in Bogota amounts to US$ 5 million dollars over the next 3 years, which includes infrastructure, talent development, business management, technological resources, and training plans for local talent for the generation of some 200 jobs, in addition to the 35 jobs it has already filled in the city.
To date, Nisum is seeking professional profiles in areas such as software development, specifically for Backend developers, Android developers, DevOps, fullstack engineers, among others.
“In Nisum we want to add Colombian talent to the companies we serve… In our company we have been working closely with people located in Colombia and we know concretely the contribution they generate to our work teams”, adds Castro, who also highlights the progress that the country has had in the formation of talent in areas related to Information Technology.
For Isabella Muñoz, Executive Director of Invest in Bogota, “the size of the Bogota Region market, with more than 10 million inhabitants, is attractive for companies that, like Nisum, want to boost their regional development”, Muñoz points out that the country’s capital has become a regional hub for the IT industry.
In 2021 alone, 12 of the 35 investments that arrived in the country’s capital accompanied by the Invest In Bogota promotion agency are part of the information technology and service outsourcing sectors.
Colombia, a safe investment
Nisum’s expansion into the Colombian market came a decade after the U.S. company landed in Chile, a country where it has positioned itself as a leader in Digital Consulting. This process was accompanied by the promotion agencies ProColombia and Invest in Bogota through the generation of valuable information related to the size of the IT industry or availability of talent, among others.
Castro points out that Colombia offers opportunities for economic and business development, thanks to its macroeconomic stability that allows safe investment. Nisum aims to work actively with government entities and the entrepreneurial ecosystem throughout the country to successfully meet organizational objectives.
For the company, Bogota in particular, offers a central geographic location within the country, in addition to being positioned as the city with the main consumption center. Additionally, Bogota is home to more than 68% of the country’s medium and large companies, which generate demand for the services that Nisum provides.
