05 de February 2013
Thirty multinational companies started or expanded their operations in the Bogota Region in 2012
Invest in Bogota confirms the start-up or expansion of operations of 30 companies in sectors such as services for the oil and gas industry; outsourcing services in technology (software development, financial services); agro-industry and natural ingredients for the cosmetics industry; light manufacturing (construction materials); and hotel infrastructure.
The countries originating the inflow of investments coming into the Bogota Region in 2012 were: the United States, Canada, the United Kingdom, Spain, Germany, France, Portugal, Denmark, Chile, Mexico, Panama, Venezuela, China, India and the United Arab Emirates.
Seeking to improve the investment environment, Invest in Bogota developed and implemented "Talk to the World", an English language course by the City Secretary for Economic Development, and promoted the start of a System to Monitor the Business Environment, and led the City Marketing Strategy.
Invest in Bogota is a public-private initiative between the Bogota Chamber of Commerce and the City.
Adriana Suárez, who until December, 2012 worked as the agency's Executive Director, presented the results for 2012:
"In 2012, Invest in Bogota focused on the promotion of high added value sectors, and confirmed the start-up or expansion of operations of 30 companies in sectors such as services for the oil and gas industry; outsourcing services in technology (software development, financial services); agro-industry and natural ingredients for the cosmetics industry; light manufacturing (construction materials); and hotel infrastructure. The countries originating said inflow of investments were: United States, Canada, United Kingdom, Spain, Germany, France, Portugal, Denmark, Chile, Mexico, Panama, Venezuela, China, India and United Arab Emirates."
Due to the assistance and accompaniment by Invest in Bogota since 2007, 101 companies with foreign capital have contributed an average USD$ 432 million in investments into the Capital Region, with the generation of over 12,500 direct jobs. Invest in Bogota also leads programs to improve the investment climate in the city, among which we count the City Marketing Strategy, and the Talk to the World program.
"In order to contribute to the improvement of the investment environment, in 2012 we led the City Marketing Strategy, as a means to improve the image of Bogota in international markets, through the international promotion of 11 projects showing the best angles of our city, such as the Climate Change Summit, Expo Oil & Gas, the "Colombia 3.0" technology trade show and fair, the Bogota Audiovisual Market (BAM), and the IberoAmerican Theatre Festival. As a means to showcase these projects abroad, Invest in Bogota and its network of related institutions welcomed 65 international specialized media, coming from 23 countries".
The City Marketing Strategy is developed jointly with the International Relations Office, the Bogota Chamber of Commerce, the City Tourism Institute (IDT), the Secretary of Culture, the Secretary of Economic Development (SDDE), the Bogota Convention Bureau, and Corferias.
Adriana Suárez closed her presentation as follows:
"In its task improving investment climate, Invest in Bogota developed and implemented Talk to the World, the English language teaching program by the Secretary of Economic Development, which between 2008 and 2012 reached its goal of improving the English skills of over 12,000 individuals. Furthermore, we articulated actions for the creation of a system to monitor the business environment, which will allow us to promote solutions to the problems affecting companies in the city".
What investors are saying.
Nohora Liliana Gonzalez, Operative Director for Logistics Plus INC | Sector: Logistics
"From the first time they visited the country, our company's investors were provided advise by Invest in Bogota (...) which was key for the decision making process and the organization of a work plan. (...) When decisions had to be made, Invest in Bogota contributed assistance in the collection of information, which significantly reduced the workload in the project, and helped to quickly turn it into a reality. (...) Currently, Logistics Plus counts on Invest in Bogota (...) because we know that they provide support not only in the establishment, but also in the consolidation of our operations in Colombia".
Eng. Sergio Cerda Beltrán, Director of Business Development, Equipos Industriales del Golfo S.A. de C.V. Sector: Services for the oil and gas industry.
"After having received the most professional and kind assistance from the staff at Invest in Bogota, and in addition to the vast amount of updated and high quality information, the decision of basing our company in Bogota was quite easy. Our working relationship with Invest in Bogota has been strategic and key for the development of our sales and marketing plans for the Colombian energy sector".