Dorado fest brings together more than a thousand people seeking to be inspired and receiving a few days of learning and training.
This year, the event offers several sections including:
- Film, Music and Media: created for all lovers and experts in musical themes, film and everything related to the media, characterized by having world-class speakers and experts in every related field.
- Innovation Mornings: a section designed for anyone interested in innovation, where the main speakers are major international leaders. They will touch on topics such as Purposeful Brands & User Experience, Social Innovation, Technology and Startups.
- Design, Art & Architecture: a section for all those interested in the design, art and architecture, with the presence of interesting world-class speakers.
- Advertising & Marketing: a section designed for discussing advertising and marketing issues.
This is why El Dorado is considered a really significant event for creativity in Colombia, since it assembles in a single space different participants in the creative industries, with a view to establishing a dialogue among industry players, the major brands in the country and important international leaders.
Sweden is the guest country this year, presenting "More than marketing: Communicating the Swedish way", an exhibition that displays all the different kinds of creative work produced in Sweden, particularly advertising. It will tackle topics such as:
- Communication of NGOs
- Advertising as a time marker
- Digital advertising
- Creative advertising
If you’d like to attend or receive more information on this great event log in at: http://www.festivaleldorado.com