Colombia’s capital city, Bogota, is regarded as one of the most appealing destinations in Latin America for international-grade audiovisual projects. A more recent example of this can be found with the film, “Shithouse,” a winner at the SXSW international festival.
The event began by bringing together clients and advertisers from the advertising industry in its inaugural version but has since expanded to several different fields in the world of creativity. It now seeks to spread the ideas and thoughts of Colombia throughout the world and to position the local market internationally.
Big players in the international music sector have their eyes set on Bogota. The city, which is quickly becoming one of the most important Latin American capitals in the creative industries, has recently welcomed companies such as One RPM, Warner Chappell or The Orchard.
"Bogotá lleva años fortaleciendo su papel como un importante participante de las industrias creativas en América Latina", dijo el director ejecutivo de la agencia de promoción Invest in Bogota, Juan Gabriel Pérez.
On April 24, 2010, the Estéreo Picnic Festival divided Bogota’s musical history in two and forever marked the lives of its more than 80,000 annual attendees.