Biko, the innovative application created by three young people from Bogota to encourage and facilitate the use of bicycles in cities, has been identified as one of the world’s 500 digital enterprises with the greatest potential for success by the organizers of the Collision Conference, which Biko has been invited to attend.
Invest in Bogota travels to San Francisco to promote business opportunities that Bogota offers in the technology sector, on a tour that includes meetings with fund managers and one-on-one meetings with companies in Silicon Valley, a global hub of technology and innovation.
Representatives of Invest in Bogota participate in the Globe 2014 forum in Vancouver (Canada) to promote investment opportunities offered by Bogota in the cleantech sector, providing environmentally sustainable alternatives in efficient waste management and mobility solutions in infrastructure development, among others.
Belgian digital marketing company, The Insiders, specializing in word of mouth advertising has opened its offices in Bogota. Word of mouth advertising, better known as viral marketing, specializes in achieving active participation by its users, in order for them to share their experiences with products and brands, thus becoming their ambassadors or advocates.