Privileged geographical position

One of the main attractions of Bogota is its privileged geographical position. Located in the center of the Continent and the country, the capital has an area of 1,775.98 km² and offers a whole range of international connections. Its air terminal boasts the largest cargo transportation capacity in Latin America being considered as the best airport of South America by Skytrax ratings in 2018. 

See the Bogota’s Strategic Location section 

Market

Bogota-Region represents a market of over 11 million people, equivalent to 22% of the nation’s population (50.47 million in 2019). Its strong and diversified economy explains why it makes sense to invest in Bogota.

Learn more about Market Access of Bogota

Business Environment

Colombia's economic situation is reflected in its capital’s positive indicators. Bogota has a favorable climate for business, Fitch Ratings’ stable AAA national long-term rating and positioning in international rankings support the decision to invest. 

In 2019, Bogota GDP accounted for 26% of Colombia’s total, namely USD 82.73 billion. In the same year, Bogota per capita GDP reached USD 10,896, significantly higher than the USD 6,427 per capita GDP figure for the country.

Bogota-Region represents 32% of the country's corporations, 56% of its financial transactions and is home to a highly qualified talent pool.  In 2018 it held a 50.51% share of all of Colombia’s medium and large businesses and the 38.9% of the country’s international trade, the metropolitan region exported USD 4,493 million (FOB) and imported USD 31,409 million (CIF).

As proof of this, the number of companies with foreign capital that have decided to start operations in Bogota has doubled in the last decade, in 2018, a total of 1,504 of these companies were located in the city.

The strength of Bogota’s economy is evident in its dynamism. During part of the last decade, the city’s economic growth outpaced Latin America’s. In fact, in 2019 the Colombian capital’s economy grew by 3.6% and the unemployment rate stood at 10.9%.

The city’s solid economic performance is reflected in the outstanding stability of its prices. Bogota has one of the lowest inflation rates among the most important cities in Latin America. In 2019 it was 3.49%, considerably lower than cities such as Buenos Aires, Rio do Janeiro and Sao Paulo.

Foreign investment

Bogota-Region is a business-friendly city that offers investors one of the best entrepreneurial environments in Latin America. According to the latest World Bank analysis, Bogota is the third city of Latin America for easiness in conducting business. 

Flows of foreign direct investment (FDI) to Colombia have performed remarkably well throughout the last decade. The historical peak in 2013, when FDI broke the barrier of USD 16,000 million, is proof of this.

Updated (mm/dd/yyyy): 04.14.2020