E-commerce
Colombia is the third largest e-commerce market in the region
E-commerce revenues in the country grew by 15% in 2024, surpassing the regional average growth of 13%.
Source: Statista, January 2025 *Forecast.
370 million transactions in 2023
E-commerce in Colombia has grown at an average annual rate of 28% over the past five years.
The value of e-commerce sales in the country increased by 13% in 2023, and averaged 28% growth between 2019 and 2023.
In terms of the number of transactions, these increased by 12% in 2023 and averaged 36% growth between 2019 and 2023.
Source: CCCE.
Hyperconnected population
73% of Bogotá’s population shops online for products or services
Positioning the city as a major e-commerce hub in the region.
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Bogotá también tiene la tasa de inclusión financiera más alta del país: 98,5%.
Source: LCA 2023; Banca de las oportunidades.
Source: EY, La República. 2022.
89.5%, la más alta del país
Bogotá y su región son líderes en digitalización en Colombia
12.2% of households in Colombia use fiber optic (+2.5 M connections).
Con 25.3% Bogotá concentra el mayor número de usuarios de Internet del país.
Source: ECV 2023; Banca de las Oportunidades
Highest in the Country
Bogotá leads the country in digitalization, with a rate of 85.9%.
The capital also has the highest percentage of internet users in Colombia, accounting for 25.3% of the national population.
This milestone in technological development underscores the city’s commitment to innovation and connectivity.
Up to 28.2 million users by 2029
Colombia is the third highest per capita consumer in Latin America
In 2023, the country averaged USD 812 in e-commerce spending per inhabitant, Surpassing countries like Peru, Argentina, Mexico, and Ecuador.
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Colombia ranks third in consumer share in the region, with 16%, behind only Brazil and Chile, both with 17%.
This performance places the country ahead of Argentina (15%), Mexico (14%), and Peru (12%) in consumer participation.
Source: Statista. PCMI.
63% de la cadena logística nacional
Bogotá y su región son hogar de compañías líderes de logística global
Por la ciudad pasa buena parte de la logística nacional de transporte, almacenamiento, distribución y administración de la información.
Source: EMIS, Cámara Comercio de Bogota (2023). Invest In Bogotá.
¿Qué hace especial la cadena logística de Bogotá y su región?
Renowned companies like DHL, Maersk, JAS, Hapag-Lloyd, COSCO Shipping, and UPS have operations in Bogotá.
The region excels in transport, storage, distribution, and information management.
Bogotá serves as a key logistics hub in Latin America, attracting top-tier global logistics providers.
The Bogotá region’s logistics network supports efficient supply chain management for various industries.
Líder en movimiento de carga
Bogotá y su región tienen el mejor aeropuerto de Latam
Para citar un solo ejemplo, en 2023 movió más de 177.000 toneladas de flores a los Estados Unidos.
Source: Civil Aeronautics of Colombia and Chile, Benito Juarez International Airport, Guarulhos International Airport.
El país cuenta con un amplio rango de soluciones logísticas a lo largo y ancho del territorio nacional.
Distribución de compañías logísticas por regiones:
| 1. Cundinamarca y Boyacá | 30.4% |
| 2. Pacífico Central | 10.6% |
| 3. Antioquia | 10.4% |
| 4. Santanderes | 10.1% |
| 5. Caribe Occidental | 9.9% |
Source: DNP. ENL 2022
The Bogotá region’s geographic location makes it a prime area for logistics infrastructure, ensuring connectivity across the country.
Esto hace que el país esté alineado con el Índice de Agilidad Logística de la Región.
| País | Index |
|---|---|
| México | 5.60 |
| Colombia | 4.85 |
| Argentina | 4.68 |
The Agility Emerging Markets Logistics Index 2024 ranks 50 leading emerging economies based on their logistics strengths, business climates, and digital readiness, making them attractive to logistics providers, freight forwarders, air and ocean carriers, distributors, and investors.
De acuerdo con Agility Emerging Markets Logistics Index
7 Zonas francas
Bogotá y su región concentran más del 20% de las Zonas Francas del país
Con cerca de 3.5 M de m2 disponibles y distancias que oscilan entre los 2 y los 35 km.
Source: Invest in Bogota. Note: IFOU Free Trade Zones and El Dorado Free Trade Zone are not included because they are considered FTZ with special purpose.
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