- Her experience combines senior leadership roles in the public sector — where she led foreign direct investment promotion and engagement with governments, regulators, and global investors — with a recent leadership role in the private sector and in strategic consulting.
- For more than 12 years, Gómez Peláez held various executive positions at ProColombia. She served as Vice President of Foreign Investment and as Foreign Direct Investment Manager for North America and the Caribbean, the Americas, and the Services sector.
- The new Executive Director of IIB holds a degree in Business Administration from Universidad EAFIT, a specialization in Marketing, an MBA, and a Master’s degree in Sustainability and Circular Economy from EALDE Business School (Spain).
- “I take on the role of Executive Director of Invest in Bogotá with deep respect for this agency’s 20-year trajectory and with the conviction to build upon the progress already made. I will contribute a strategic, collaborative, and results-oriented perspective, aligned with our institutional objectives and the public purpose that brings us together,” she stated.
The Board of Directors of Invest in Bogotá — composed of representatives from the Bogotá Chamber of Commerce, delegates from the District Government, and independent members — elected Juliana Gómez Peláez as the agency’s new Executive Director.
Gómez Peláez, who assumes the role starting this Monday, is a Business Administrator with a specialization in Marketing, an MBA, and a Master’s degree in Sustainability and Circular Economy. She brings more than 20 years of professional experience in strategic consulting, corporate and government affairs, foreign investment, and international trade. She has a strong track record across Colombia and Latin America in both the public and private sectors.
Throughout her career, she has held senior leadership roles in organizations with national and international reach. Most recently, she served as Senior Director at FTI Consulting, a global strategic consulting firm specializing in crisis management, reputation, corporate affairs, and regulatory matters.
Previously, she was Vice President of Foreign Investment at ProColombia and also Foreign Direct Investment Manager for North America and the Caribbean, as well as for the Americas and the Services sector within the same organization. There, she led investment attraction strategies in key markets and coordinated high-impact initiatives for the country’s economic development.
“I firmly believe in the value of coordinated teamwork as a driving force to continue positioning Bogotá-Region as a reliable and competitive destination for investment, business, and world-class events,” she added.
Juliana Gómez Peláez’s profile stands out for her ability to build public-private partnerships, her strategic vision with a sustainability focus, and her results-driven management approach. Her experience in investment attraction and sustainable economic development will help strengthen Invest in Bogotá’s role as a key actor in the city-region’s competitiveness, growth, and international projection.
About Invest in Bogotá
Invest in Bogotá is a public-private partnership between the Bogotá Chamber of Commerce and the District Government. Its purpose is to catalyze international business in the Bogotá-Region, positioning it as the preferred destination for doing business in Latin America while fostering resilient, sustainable, and inclusive socioeconomic development. For more information, please visit https://es.investinbogota.org/
